Tag Archives: digg-v4

Diggs version 4 success story

Digg didn’t fail it succeeded

Many have claimed the version 4 redesign of Digg.com was a disaster. I say otherwise and heres why:

Under version 3 of the website, they clearly had the numbers. They had an at times frankly enormous amount of traffic and yet an incredibly small amount of advertising revenue in comparison. I’d suggest this was for two reasons.

Firstly, the users of Digg were advanced computer geeks and teenagers. These guys had learnt over time to click only on those things worth clicking. They stay for the Continue reading