I’m just going to come out and say it:
Groupon Now is a game changer.
In case you haven’t heard, Groupon has today released it’s new location based “GrouponNow” service (Chicago only for now). Made to give users deals on a time and location limited basis.
And I think it’s going to be huge.
It brings impulse buys to the Groupon marketplace. If they can pull together a decent recommendation App, only showing me deals I like, then this is as close to solid gold as you’ll likely see in any startup. What we’re seeing here is real innovation. We’re seeing value creation. Take notes.
Imagine this:
You’re in the city centre, you’re having your coffee after a hard day spent shopping. You casually open the GrouponNow app and up pops a deal for 50% of an item you’ve always wanted. You finish your coffee and head straight there, snapping up a bargain.
Value Tree:
- The shop gets value from your custom.
- You get value from a good deal.
- Groupon gets value from the shop paying for the service.
Everyone wins, and in the VC world that’s how you spot a winner.
Groupon Now will get you the item you’ve had your eye on for less, it’ll get you into shops making impulse buys. It’s real-time bargain hunting and real-time deal chasing.
Bargain hunters are going to love Groupon Now, shoppers are going to love Groupon Now.
I love it and i’m not even in Chicago.
I just wish they had a stock symbol so I could get in on the action 
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