Groupon Now as Real-Time Real-Space Bargain Hunting

I’m just going to come out and say it:

Groupon Now is a game changer.

In case you haven’t heard, Groupon has today released it’s new location based “GrouponNow” service (Chicago only for now).  Made to give users deals on a time and location limited basis.

And  I think it’s going to be huge.

It brings impulse buys to the Groupon marketplace.  If they can pull together a decent recommendation App, only showing me deals I like, then this is as close to solid gold as you’ll likely see in any startup.  What we’re seeing here is real innovation.  We’re seeing value creation.  Take notes.

Imagine this:
You’re in the city centre, you’re having your coffee after a hard day spent shopping.  You casually open the GrouponNow app and up pops a deal for 50% of an item you’ve always wanted.  You finish your coffee and head straight there, snapping up a bargain.

Value Tree:

  • The shop gets value from your custom.
  • You get value from a good deal.
  • Groupon gets value from the shop paying for the service.

Everyone wins, and in the VC world that’s how you spot a winner.

Groupon Now will get you the item you’ve had your eye on for less, it’ll get you into shops making impulse buys.   It’s real-time bargain hunting and real-time deal chasing.

Bargain hunters are going to love Groupon Now, shoppers are going to love Groupon Now.

I love it and i’m not even in Chicago.

I just wish they had a stock symbol so I could get in on the action :)

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6 Responses to Groupon Now as Real-Time Real-Space Bargain Hunting

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