I’m just going to come out and say it:
Groupon Now is a game changer.
In case you haven’t heard, Groupon has today released it’s new location based “GrouponNow” service (Chicago only for now). Made to give users deals on a time and location limited basis.
And I think it’s going to be huge.
It brings impulse buys to the Groupon marketplace. If they can pull together a decent recommendation App, only showing me deals I like, then this is as close to solid gold as you’ll likely see in any startup. What we’re seeing here is real innovation. We’re seeing value creation. Take notes.
You’re in the city centre, you’re having your coffee after a hard day spent shopping. You casually open the GrouponNow app and up pops a deal for 50% of an item you’ve always wanted. You finish your coffee and head straight there, snapping up a bargain.
- The shop gets value from your custom.
- You get value from a good deal.
- Groupon gets value from the shop paying for the service.
Everyone wins, and in the VC world that’s how you spot a winner.
Groupon Now will get you the item you’ve had your eye on for less, it’ll get you into shops making impulse buys. It’s real-time bargain hunting and real-time deal chasing.
Bargain hunters are going to love Groupon Now, shoppers are going to love Groupon Now.
I love it and i’m not even in Chicago.
I just wish they had a stock symbol so I could get in on the action
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